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MobileMonday Austria starts the year 2010 by going West! The first event this year will take place in Hagenberg, Upper Austria as part of Nokia Mobile Developer Forum.

It has never been easier in the world of mobile applications to have a great idea, develop an application and distribute it to millions of people. With the advent of services like Apple AppStore, Ovi Store or Android Market developers can instantly reach million of devices as their target group. But how do potential customers choose a application from thousands of others? How can paid apps reach enough customers to be an economic success while customers can choose from an armada of free apps?

Key-Notes from

• Peggy Anne Salz, Founder and Chief Analyst msearchgroove

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• Kjell Fischer, Managing Director apprupt

App Marketing – Product, Channels and Metrics
App marketing is more than just buying reach – it is part of a process that begins with the product strategy and ends with finding the right communication channels and staying on top of the individual marketing metrics.

• Carsten Frien, CEO madvertise

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Entrance is free. However, registration is required. After exploring the details of App Marketing  we will comfortably end the evening with drinks & light-snacks.

Event facts

• What: MoMo#5 on App Marketing
• When: Friday, 05. March 2010 19:00 (Doors open 18:30)
• Where: Audimax FH Hagenberg (instructions how to get there)
• Registration via Nokia Mobile Developer Forum – “purchase” a free ticket at the very end of the page

Notes

• This MobileMonday is part of the Mobile Developer Forum, but in itself a self-contained event.
• Nokia provides a free shuttle service from Vienna to Hagenberg – check out the details (”Anreise”) if you are interested
• If you have any questions, contact us via contact [at] mobilemonday [dot] at